how we work with TOURism & hospitality SMES
What We Believe
We believe underrepresented tourism & hospitality SMEs can contribute greatly to local tourism ecosystems through the diverse tour products and experiences they offer to domestic and international visitors. Yet, systemic barriers have kept too many from fully participating in—and benefiting from—the global tourism economy.
We don’t believe in waiting for inclusion—we help build capacity, community, and opportunity that puts underrepresented tourism & hospitality businesses at the center of their own growth. We see tourism not just as travel, but as a tool for cultural preservation, economic development, and sustainability for marginalized tourism & hospitality businesses and communities.
Our Approach
We meet SMEs where they are and guide them toward where they want to go—with real tools, honest insight, and culturally relevant support. Our work is grounded in three key pillars:
- Access to Knowledge: We offer training that’s practical, actionable, and designed for businesses operating on limited resources but big vision.
- Access to Networks: We connect SMEs to peers, mentors, and partners who understand the power of shared experiences.
- Access to Opportunity: From funding alerts to visibility opportunities, we help open doors that have historically been shut.
We provide a range of support tailored to both early-stage SMEs and established tourism & hospitality businesses looking to launch or scale.
Our Services for TourISM & HOSPITALITY SMES
Diversity Tourism Academy Membership
Equity-Focused Consulting for Organizations
Diversity Tourism Academy Membership
A subscription-based training hub that includes:
- On-demand educational courses on tourism marketing, operations, and tour product development, travel trade and more!
- Downloadable worksheets, templates, and toolkits
- Quarterly office hours with industry experts
- Online community networking
- One-on-one business consulting and coaching
Coaching & Audits
Equity-Focused Consulting for Organizations
Diversity Tourism Academy Membership
- One-on-one support for business planning, pricing models, partnerships, and branding
- Deep-dive assessments with custom action plans to improve sustainability and growth
Equity-Focused Consulting for Organizations
Equity-Focused Consulting for Organizations
Equity-Focused Consulting for Organizations
- We help industry stakeholders (Tourism Boards, DMOs, tourism & hospitality associations, travel brands and cultural institutions) better support local SMEs through strategic partnerships for designing, co-creating inclusive programming on cultural heritage tourism, sustainable tourism, tour product development and tourism marketing strategy.
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Calling Black-Owned Tour Operators! Please Take Our Survey!
Your participation is greatly needed and appreciated! Receive a complimentary course (Valued at $97) through the Diversity Tourism Academy and a free copy of the research's Executive Summary.
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