how we work with museum professionals

Museums are powerful cultural anchors—but many are under-resourced, understaffed, and undervalued, especially those rooted in Black history and culture. We believe museum professionals are not just caretakers of the past—they are creative entrepreneurs, educators, and community builders shaping the future.

We see museum professionals as essential players in the cultural tourism economy. Our role is to help them unlock new strategies for sustainability, revenue generation, and visibility—without compromising their mission or community trust.

We partner with museum professionals to reframe what sustainability looks like in practice. That means moving beyond survival and into strategy—equipping institutions with tools to build stronger business models, diversify funding, and create visitor experiences that drive both impact and income. Our approach is:

• We honor the values, narratives, and responsibilities unique to Black cultural institutions.
• We help translate exhibitions, archives, and stories into tourism-driven income streams without diluting the mission.
• We provide practical, immediately useful tools—not just theory or buzzwords.