Tourism is one of the world’s largest industries—but it's not equitable. We’re here to change that. By creating pathways for access and growth, we’re disrupting the status quo, removing systemic barriers, and leveling the playing field for Black tourism businesses and professionals to thrive in the travel & tourism industry.
Disrupt for Change (D4C) exists to level the playing field in the travel & tourism industry. We work with Black-owned tourism businesses that protect, preserve, share, and celebrate Black cultural heritage—helping them overcome systemic barriers and build sustainable and profitable businesses.
We envision a tourism industry where Black stories are not sidelined, but celebrated.
Where ownership, opportunity, and legacy are shared equitably.
Where disruption leads to lasting, systemic change.
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