Our Why

Tourism is one of the world’s largest industries—but it's not equitable. We’re here to change that. By creating pathways for access and growth, we’re disrupting the status quo, removing systemic barriers, and leveling the playing field for small, under-represented tourism businesses, museum professionals and cultural institutions to thrive in the travel & tourism industry.

Disrupt for Change exists to level the playing field in the travel & tourism industry. We work with small suppliers that protect, preserve, share, and celebrate cultural heritage—helping them overcome systemic barriers and build sustainable and profitable businesses.