Our Why

Tourism & hospitality is one of the world’s largest industries—but it's not equitable. We’re here to change that. By creating pathways for access and growth, we’re disrupting the status quo, removing systemic barriers, and leveling the playing field for underrepresented tourism & hospitality small & micro-enterprises (SMEs), local artisans, museum professionals and cultural institutions to thrive in the tourism & hospitality industry.

We know that typically SMEs stands for small to medium enterprises. However, we intentionally focus our efforts to serve small & micro-enterprises. Micro-enterprises are typically the underrepresented small suppliers that are not able to access the "pay-to-play" tourism & hospitality industry, and are typically excluded from the travel trade supply chain.

Disrupt for Change works to level the playing field in the tourism & hospitality industry. We work with small & micro-enterprises and cultural museums that protect, preserve, amplify, and celebrate cultural heritage as well as those who provide diverse culinary experiences and accommodations—helping them overcome systemic barriers and build sustainable and profitable businesses.