how we work with TOURISM BOARDS
What We Believe
We believe destination marketing should reflect the full richness of a place—including the people, cultures, and histories that have too often been left out of the narrative.
Tourism boards have the power to shape what gets seen, funded, and celebrated. But without intentional equity strategies, multicultural communities and entrepreneurs remain underrepresented in both storytelling and economic benefit.
We partner with tourism boards to make destination development more inclusive, impactful, and culturally grounded—ensuring that equity isn't just a value, but a strategy.
Our Approach
We collaborate with tourism boards to shift how destinations tell their stories and share their economic opportunities. Our approach is grounded in:
- Equity as Infrastructure: We help tourism boards build inclusive systems, not just inclusive campaigns.
- Co-Creation, Not Tokenism: We work with local tourism & hospitality SMEs, cultural leaders, and community stakeholders to create authentic, sustainable programs.
- Data + Story: We bring both qualitative insights and real-time data to help boards identify gaps and measure impact.
Our Services for Tourism Boards
Equity Audits + Strategic Advising
Equity Audits + Strategic Advising
Equity Audits + Strategic Advising
- Assess current tourism initiatives, funding flows, and representation gaps
- Provide customized strategy recommendations for inclusive growth
- Facilitate stakeholder listening sessions with local tourism & hospitality SMEs and cultural institutions
Program Design & Implementation
Equity Audits + Strategic Advising
Equity Audits + Strategic Advising
- Co-create initiatives that support local Black tourism operators (e.g., business incubators, training cohorts, heritage trail development)
- Support design of grant or marketing programs that align with equity goals
- Help build pipelines between tourism boards and underrepresented entrepreneurs
Research & Destination Insights
Research & Destination Insights
Research & Destination Insights
- Produce destination-specific reports on local tourism & hospitality suppliers, cultural assets, and visitor demand
- Support the integration of data into strategic planning and marketing
Content + Campaign Partnerships
Research & Destination Insights
Research & Destination Insights
- Collaborate on culturally rooted storytelling and destination branding
- Connect boards with vetted local tourism & hospitality SMEs, content creators, influencers and media partners
- Offer training on culturally responsible marketing practices
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