case studies
Driving Black traveler engagement through Influencer Digital Media Campaigns for Visit Lauderdale
Our work over 7 years with Visit Lauderdale serves as a model for how intentional, inclusive marketing can drive meaningful results in the travel and tourism industry. By leveraging the influence of the Black travel community, curating diverse itineraries, and amplifying Black and Brown voices, this collaboration not only attracted more Black travelers to Greater Fort Lauderdale but also empowered local businesses and communities.
The success of this initiative underscores the importance of authentic representation in destination marketing and highlights the potential for tourism to be a driver of economic growth and cultural connection.
Empowering Black Businesses through business enhancement & tourism market readiness trainings in Miami
Our work with Visit Miami exemplifies how targeted training and mentorship programs can drive meaningful change for small businesses in marginalized communities. By equipping Black and Brown entrepreneurs with the tools to succeed, creating opportunities for visibility and revenue generation, and fostering community engagement, this initiative empowered local businesses while enhancing Miami’s cultural heritage landscape.
The success of these trainings highlight the power of collaboration and intentional inclusivity in creating equitable opportunities, ensuring that the benefits of tourism extend to all communities.
Expanding global business opportunities for Black Tour Operators with South African Tourism
Our work with the South African Tourism Board set a new standard for fostering global collaboration and inclusivity in tourism. Through initiatives like the familiarization tour, trade show participation, and targeted networking, this collaboration successfully expanded opportunities for 10 U.S.-based Black tour operators while promoting South Africa as a vibrant and culturally rich destination. The success of the program underscores the value of intentional partnerships in transforming the tourism industry and driving equitable economic growth.
Pioneering equity and access for Black tour operators at travel trade shows working with the U.S. Travel Association
Our work with the U.S. Travel Association at its annual travel trade show, IPW, pioneered access to the largest annual supplier/buyer event in the U.S. By breaking barriers for small Black tour operators and introducing Black cultural heritage tour products to a global audience, this initiative not only empowered businesses economically, but also enriched the travel industry with diverse tour products. The success of this initiative highlights the importance of intentional advocacy, innovative strategies, and collaborative efforts in creating opportunities for underrepresented communities.